AN INTRODUCTION
Carl Ras
In business in Denmark for more than 90 years, Carl Ras is a thriving, family-owned tools and fittings specialist with 450 staff spread across 22 Carl Ras stores, four 3 AKTIVE stores, Jydsk Værktøj, warehouses, and its HQ. While studies show that 77% of the world’s employees are disengaged in their workplace, the team at Carl Ras has taken steps to ensure their staff stay tightly connected to their award-winning company culture.
Before
Outdated legacy systems
Carl Ras has received the Great Place to Work award for Denmark for over ten years and is serious about maintaining its reputation as an award-winning employer. But with growing competition in the recruitment market and changing retail demands brought on by modern technologies, the leadership team needed help to stay connected to their staff and stop relying on outdated legacy systems.
Our biggest challenge was that our staff could only access our old intranet SharePoint system from a PC. There was no mobile solution.
Emilie Greve Falbe-Hansen
PR and Communications Manager
With most staff being non-desk workers, it meant vital information and company updates were taking too long to filter across all employees. Store and warehouse staff and on-the-road consultants could only pick up messages on their PC at the start or end of a shift and HQ staff had no real-time connection with colleagues in the rest of the company.
So, to modernize the company’s approach to employee engagement, the HR and Communication teams began searching for a modern communications platform to seamlessly connect the whole company across stores, warehouses, and HQ.
The solution
A unified platform for knowledge sharing, news, staying social and reporting
The selection of Relesys by the HR & Communication Teams at Carl Ras has rapidly modernized their internal communications.
With the Relesys Platform, we can reach all employees and be more confident that everyone receives important daily updates by checking message delivery and readership reports.
Ulrik Skovgaard-Mortensen
HR Business Partner
To ensure quick adoption, it was essential that the user experience was like a popular social media and messaging platform, including features like chat, social sharing, content & social dashboards, quizzes, hashtag stamps and custom reactions. By creating an in-house solution, the Carl Ras team could ensure coordination across the company and other HR resources, more relevant and specific content and improved compliance by reducing the use of unsanctioned apps.
As part of the solution, the team have introduced an online “Breakroom”, which they have divided into two social forums: Insta-Rasseren, where employees can coordinate social events, and Inspi-Rasseren, where employees can reach out if they need assistance with a product or want to share knowledge or experiences with their colleagues.
It exemplifies how we use the platform to support each other. It is a way to tap into a hive mindset, where we collectively contribute to helping each other.
Peter Kong
Store Manager
All this functionality is delivered in a custom mobile application designed using the Carl Ras brand identity and accessible on various mobile and desktop devices.
A strength for us has been that we have a solution tailored to our needs. This does not only apply to the structure and content on the site, but also to the look and feel of the platform. The Relesys team has done a great job creating our very own branded Carl Ras collaboration space.
Emilie Greve Falbe-Hansen
PR and Communications Manager
the result
Speed, ease and connection
As soon as the platform was launched, the team could see activity was high and this has remained constant post-implementation. In the last year they have had a stable and high activity rate at more than 90% across all employees. This is a credit to the team for keeping the content interesting, relevant and fresh.
