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Case Study  Retail

Specsavers: Driving performance and employee engagement digitally

In this client case, learn how Specsavers has utilized an effective and informative training system that actually engages their employees.


Training Pro




Outdated systems

Inefficient processes


Increased engagement

Consistent training

How can you ensure your employees have access to the most up-to-date information and training so they can properly perform their daily operations? You implement an all-in-one digital solution to combine communications, training, and operations into one accessible platform.

Proper employee communication and training are integral to performance, engagement, and retention. In fact, employees who feel they cannot achieve their career goals through limited (or non-existent) training are 12 times more likely to consider leaving their company.

That’s a lot of wasted time and lost resources, especially considering how long some recruitment processes can be.

And what about the benefits of training? Indeed states that companies with a strong focus on internal communications and training can see increased productivity and performance, consistent work processes, boosted morale, higher retention rates, and a better work environment for all employees.

Seeing as 84% of employees in best-performing organizations are getting the training they need to perform their roles, compared to only 16% in the worst-performing companies, the statistics speak for themselves.

Enter specsavers

Specsavers and Louis Nielsen Northern Europe were looking for a solution to improve their internal training processes. With 460+ stores in 5 countries and over 5,000 employees, they needed to make sure all employees were receiving consistent and relevant communications and training.

This is where Relesys comes in. Our all-in-one communications, training, and operation platform ticked all their boxes, allowing them to reach, engage, and unite their workforce.

Before the platform

Before Relesys, Specsavers was relying on outdated employee engagement and learning systems that required in-person training. Processes were complicated, costly, and ineffective.

Specsavers wanted to change. And the solution was to streamline all processes into one place to improve employee engagement and experience. To engage their workforce and propel their business forward. Richard Owens, Retail and Operations Director of Specsavers Northern Europe states:

"The more engaged a workforce, the faster the business goes – it’s really simple"

The solution: Creating consistent and cost-effective training

Specsavers has moved from being exclusively desktop-based to a mobile-first mindset. Initially, they believed their employees did not want to communicate and train on their own devices. But since the introduction of the Relesys platform, they could not be more wrong.

Digitizing training processes has helped Specsavers make training accessible for all employees. Lessons can now be accessed at any time, anywhere in the world, with just their mobile phones.

And the outcome? The number of training sessions completed has risen from single digits to more than 90% each month. Richard Owens reflects on this stating:

"We’ve never done more training than we do now - the level of engagement with our training module is incredible"

Connecting the why with the how

Not only that, as an agile and adaptive organization, Specsavers needs to make internal adjustments quickly and all employees must be properly informed.

The Relesys platform allows Specsavers to use the communication modules to inform and update their employees of the “why”, while the training modules help connect the “why” with the “how”. This ensures everyone is informed and a high level of consistency is maintained company-wide.

The results: Partnership collaboration

Specsavers pride themselves on being a partnership-minded business, with collaboration at the core of what they do. At Relesys, we share the same values. That’s why we worked with Specsavers to create, test, and implement a bespoke solution that solves all their problems.

Beginning with the communication and training modules, Specsavers has now discovered more possibilities within the platform. This has led to further collaborative efforts to ensure the platform is tailored to suit all their needs.

Upon learning of the wide array of integrations the platform supports, Specsavers have now placed third-party applications, customer cases, and employee advocacy within their all-in-one app, eliminating extra costs for managing a range of systems.

"We’re finding new opportunities with the Relesys Platform every day to make it better and better, and make peoples’ lives easier and easier."