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Case Study   Retail

Tiger of Sweden: A modern it-solution that supports sales

In this client case, read how Tiger of Sweden have enhanced collaboration and supported company-wide sales with their digital communication platform.



Communications Pro




Outdated systems

Limited internal communication


Improved accessibility

Enhanced collaboration

An introduction to: Tiger of Sweden

Implementing and utilizing digital solutions in your workplace is vital to supporting your employees while staying relevant in this modern working world. So much so that almost 60% of all Millennials and Generation Z state that having a digitized workplace that employs modern technology was very important to them.

Not only that but utilizing digital solutions is the key to engaging and motivating employees. Tiger of Sweden has implemented their customized Relesys platform company-wide as a part of their business strategy to improve customer service while generating higher levels of employee engagement and intuition.

Before the platform

Before finding their digital solution in Relesys, Tiger of Sweden had several challenges reaching all their employees and stores with relevant and updated information daily. They were using older IT systems that hindered the structuring of their internal communications, meaning employees were not properly informed nor engaged.

It was essential for Tiger of Sweden to create an inclusive working atmosphere that involved everyone from HQ to their part-time sales assistants.

Since the introduction of their platform, Tiger of Sweden has provided their employees with an IT solution they can access from their mobile devices, encouraging everyone to participate and engage with their internal communication efforts. Rod Kilgour, CIO of Tiger of Sweden, elaborates on their use of a digital solution:

"We see that using technology like an app is really lifting our perception in the organization from an IT perspective."

For Rod Kilgour, it's integral that employees are extremely familiar with the technology. Utilizing technology like an app on a mobile phone allows for a much higher level of intuition as employees are already using the technology in their daily lives.

The platform also helps drive higher levels of engagement as it includes social media-like elements such as the ability to like posts, comment, and share photos and videos. Another engagement booster is the ability to create healthy competition and motivate employees through visual KPI tracking. Rod Kilgour states that…

"In terms of growth, we're able to act like one organization and we're able to generate healthy competition between different stores and different geographies. "

Up to 80% of frontline and non-desk workers state that having clearly displayed goals and targets, alongside a way to measure their performance, is vital to their happiness in the workplace.

It’s no wonder then that the sales KPI ticker has become a top feature for their platform as it shares how everyone is performing against their targeted sales goals. Making KPIs available to the entire organization is helping to drive motivation as employees perform like a team and celebrate shared victories. 

The solution: Helping support better customer service company-wide

Communicating and providing clear customer service is also another top priority for Tiger of Sweden as they want their employees to feel as close to their customers as possible.

"If a customer asks a question and you don't know the answer, you can just post it in the app and someone from design, production or our sustainability line will answer right away."

By providing a comprehensive and interactive knowledge bank, Tiger of Sweden connects its entire organization by inviting all employees to develop their skills and provide the best customer service possible.

Their app also bridges the gap between HQ and their stores because anyone can ask questions and ask for help or guidance, meaning communication isn’t limited to managers or within individual stores.

Before implementing their app, every store manager would send out an email newsletter once a week featuring relevant updates and information. But now they can send out news daily, making sure that all employees are always up-to-date and don’t have to wait a whole week to be provided with vital and timely information.

And the app is not only useful from a product knowledge perspective, but also for visual merchandising. VM managers can easily inform all stores of campaign directions and how to set up visual displays straight through the app.

It's easy and fast for VM managers to upload pictures, videos, and other interactive media to clearly display each campaign, and individual stores can also upload photos of their own displays to get feedback and inspiration from other stores.

The results: Removing internal hierarchies and encouraging collaboration

The app has also helped create a flat organizational structure as all employees can share information and knowledge equally, from top management to part-time sales assistants. This has allowed all employees to compliment and celebrate each other's work at Tiger, meaning that praise and acknowledgement don’t always need to come from management but also from peers.

"The platform is working as a bridge between HQ and the stores, and also a bridge between the different stores, so everyone feels like a part of the big Tiger community and most importantly, that no one feels by themselves. "

For Tess Lauritsen, this is one of the most important elements that the app is provided. It’s helped to support a positive working culture company-wide by connecting every store and HQ and enabling everyone to act and feel like one united organization.